Adani Realty and RC Group are coming with a new residential project - Linkbay Residences (Codename Westbay) - in the Mumbai real estate market. The luxury residential development has sold over Rs 1,000 crore worth of apartments in just 30 days.
Linkbay Residences (Codename Westbay) is a sought-after location in Andheri (West), offering modern architectural sensibilities, world-class amenities, and smart 3-4bed residences, all within a gated residential campus. The project has a grand 1 lakh-plus sq. ft. lobby, an infinity edge pool, a terrace walkway, a fitness centre with a steam room, and a massive sports arena on the podium.
Selling luxury properties can be challenging due to the high price point, fewer potential buyers, and an arduously long selling process. Adani Realty and RC Group invested ample time in redesigning their traditional sales pitch and revamped their distribution strategy. Soft-skills training for sales-teams ensured zero customer complaints. However, the biggest differentiator was conceptualisation of Primo Pass for ease of operation.
The developers employed a unique marketing strategy with digital innovation. They designed a technology intervention platform where customers registered through Primo Pass, allowing the developer to provide a communication framework with various stakeholders. Over 10,000-plus Primo Passes were generated through pan-India and non-resident Indian market activations. Customers with a Primo Pass had the opportunity to grab a deal at inaugural prices, while the channel partners were ascertained with transparency on all fronts during the pre-launch phase.
Adani Realty and RC Group have delivered on the expectations of HNIs and set a new benchmark in innovative marketing for a luxury project with Codename Westbay.
Codename Westbay not just ticks all the right boxes when it comes to addressing the preferences of HNIs, but it also augurs well for the overall realty space that had been reeling under disruptions on account of the Covid-19 pandemic and geopolitical dislocations in the recent past.
The project has been registered under MahaRERA registration number P51800047539 and is available for details on the website MahaRERA at https://maharera.mahaonline.gov.in
Source: Adani Realty Press Release