Adani Realty and RC Group are coming with a new residential project - Linkbay Residences (Codename Westbay) - in the Mumbai real estate market. The luxury residential development has sold over Rs 1,000 crore worth of apartments in just 30 days. Linkbay Residences (Codename Westbay) is a sought-after location in Andheri (West), offering modern architectural sensibilities, world-class amenities, and smart 3-4bed residences, all within a gated residential campus. The project has a grand 1 lakh-plus sq. ft. lobby, an infinity edge pool, a terrace walkway, a fitness centre with a steam room, and a massive sports arena on the podium. Selling luxury properties can be challenging due to the high price point, fewer potential buyers, and an arduously long selling process. Adani Realty and RC Group invested ample time in redesigning their traditional sales pitch and revamped their distribution strategy. Soft-skills training for sales-teams ensured zero customer complaints. However, the biggest