By Ashwinder Raj Singh, CEO – Residential Services, JLL India The southern neighborhoods of India’s primary cities have always been the poshest, going by the historical evidence. Quite an interesting thing to note, but it stands true nonetheless. These have been most desirable locations for high networth individual home buyers. Such localities have housed the Who’s Who of the city in the past. This phenomenon still continues. However, over time, other areas are competing with these legacy locations and attracting the younger nouveau riche. Most metro cities are seeing the change in preference for location among the affluent class. Extremely limited new supply of residences in prime neighborhoods is the most influencing reason of for HNIs looking at other areas for luxury homes. Considering all aspects, JLL has identified twenty submarkets as the preferred upmarket residential hotspots across the top cities in India. According to JLL India's assessment, these locations of